An internationally operating hospitality company with approximately 1,200 employees across 25 locations believed in establishing a unified, strategic approach to the entire employee journey. From the first point of contact a potential candidate had with the company to offboarding, there was no consistent concept. The goal was to attract talent, motivate employees long-term, and strengthen the employer brand.
We developed and implemented a holistic Employee Life Cycle through Employer Branding with external perception through website, print, social media, and personal recommendations, structured recruitment processes with clear candidate experience, and pre-onboarding and onboarding for early engagement and smooth integration.
External perception through website, print, social media, and personal recommendations
Structured workflows and clear candidate experience for optimal talent acquisition
Early engagement and smooth integration of new employees
Establishment of feedback and communication culture, training, annual reviews, and career pathways
Targeted measures for long-term employee retention and motivation
Respectful and organized processes for departing employees incl. stay-in-the-community program
Complete coverage of all employees through holistic life cycle
Unified implementation across all international locations
Complete Employee Life Cycle from Employer Branding to Offboarding
Distinctive Advantage: This holistic Employee Life Cycle combined strategic people management with operational excellence and created a comprehensive, consistent system that optimizes every touchpoint of the employee journey and serves as a sustainable foundation for talent acquisition, development, and retention.