During the merger of multiple companies, differing corporate cultures, values, and business models collided. Uncertainties, biases, and resistance from both employees and management complicated the HR merger and change management process. The goal was to establish shared guiding principles without losing the uniqueness of individual company cultures.
We supported the integration on the HR level comprehensively through developing shared company values in close collaboration with C-Level and Executive Management, building a change strategy to sustainably implement the new corporate culture, and designing training initiatives, workshops, leadership conventions, and roadshows across all locations.
Developed shared company values in close collaboration with C-Level, Executive Management and employees
Built a change strategy to sustainably implement the new corporate culture
Designed training initiatives, workshops, leadership conventions, and roadshows across all locations
Implemented a clear internal and external communication strategy
Introduced feedback loops and employee rituals to anchor the new culture
Harmonized different corporate cultures while preserving individual identities
Project duration for complete merger integration
Number of integrated properties across 10 countries
Successfully guided through the change process
Distinctive Advantage: This merger integration combined strategic cultural development with operational change excellence and created a unified yet diverse corporate culture that serves as a foundation for sustainable growth and successful expansion across Europe.