An international real estate development project was set to launch a pioneering hybrid hotel concept featuring a fully digitalized guest journey. The ambitious goal: build a complete pre-opening team from scratch, establish strong employer branding, and reimagine the employee journey to match the hotel’s innovative digital experience all within six months.
We provided comprehensive HR support throughout the pre- opening phase, managing every aspect from employer branding development to team recruitment and training. Our strategy aligned the employee journey with the digitalized guest experience, creating a cohesive, innovative hospitality operation ready for launch.
Created a distinctive brand identity that attracted top talent and established the hotel as an innovative employer in the hospitality sector.
Orchestrated recruiting events and built the entire pre- opening team, ensuring cultural fit and technical competency.
Designed uniforms as identity-shaping elements that reinforced brand values and team cohesion.
Developed comprehensive onboarding programs and pre- opening training that prepared the team for a digital-first operation.
From concept to successful launch
Complete pre-opening team recruited and trained
First fully integrated digital guest and employee journey
Distinctive Advantage: This project marked the first-time implementation of a fully digitalized guest journey combined with an aligned employee journey. A new standard was set a few years ago for hybrid hotel operations.